Executive courses target leadership readiness for AI-led change
The Indian Institute of Management Mumbai, in partnership with TeamLease EdTech, has introduced two executive-level programmes focused on artificial intelligence. Aimed at seasoned professionals and senior managers, the initiatives are designed to equip leaders to navigate technology-driven transformation, market disruption and shifting customer expectations.
The programmes—Executive Certificate Programme in Digital Transformation & AI and Executive Certificate Programme in Strategic Sales and AI-Driven Marketing—offer hands-on exposure to real-world AI applications, data-led strategy, Industry 4.0 frameworks, digital value creation, advanced sales practices and AI-enabled marketing decision-making. The courses will be delivered through live online sessions held on weekends.
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As per the institute’s press statement, the Executive Certificate Programme in Digital Transformation & AI is designed to address enterprise-wide transformation, with a focus on aligning emerging technologies with business strategy, driving innovation in business models, achieving operational excellence, and building leadership capabilities for the digital economy.
Focus on AI-driven sales and marketing strategy
The Executive Certificate Programme in Strategic Sales and AI-Driven Marketing aims to equip participants with contemporary frameworks to accelerate revenue growth, optimise go-to-market approaches, and harness AI for deeper customer insights. The programme also emphasises enhancing sales performance and developing data-driven marketing organisations capable of competing in dynamic market environments.
Participants across both programmes will benefit from close interaction with IIM Mumbai faculty, industry experts and peer professionals from varied sectors, enabling collaborative learning and strong professional networking. The programmes are primarily targeted at senior managers, consultants, business leaders, sales and marketing professionals, technology executives and entrepreneurs looking to sharpen strategic decision-making and lead the next phase of organisational growth.
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