• Wed. Mar 29th, 2023

Nagarjuna Akkineni to build India’s first virtual production stage

With demand for new content at an all-time high, Nagarjuna Akkineni everywhere are looking to leverage cutting-edge technology to bring their stories to life. Virtual production lets them do exactly this enabling storytelling beyond the constraints of location, space and budget.

“The future belongs to whoever designs it! When faced with disruptions and innovations, we must learn to maneuver. Virtual production enables the creative mind to imagine without limit and then create it. We are proud to partner with Qube, renowned for bringing new technology to the entertainment industry.

Our strength and experience in making movies and running studios in tandem with Qube’s technical knowledge make this a great collaboration.” said Nagarjuna Akkineni of Annapurna Studios.

The purpose-built virtual production stage with a 20 ft high and 60 ft wide curved 2.3 mm dot- pitch, ultra-high refresh rate, wide colour gamut, high brightness LED screen is expect to be the first world-class permanent facility in India.

Qube’s success in transforming the media industry in India multiple times over the last three decades emerged from the company’s willingness.

“At Qube, we’ve always been at the forefront of movie technology, combining our passion for cinema and our willingness to push the limits of technology for the benefit of content creators and audiences”. Said Senthil Kumar, Co-founder of Qube Cinema.

We are thrill to be working with them on virtual production. Our purpose is to bring to life every story, to engage, entertain and enlighten the world. This collaboration pushes us ever closer to fulfilling that purpose.”

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