On Wednesday, Nita Ambani, founder and chairperson of Reliance Foundation, inaugurated Reliance Retail’s first Swadesh store in Hyderabad.
The store occupies 20,000 square feet and situated in the posh suburban neighbourhood of Hyderabad’s Jubilee Hills neighbourhood. It will include an assortment of completely handcrafted goods manufactured using native materials and long-forgotten techniques by India’s gifted and accomplished craftsmen.
Visitors will learn about the different types of food products, clothing, handicrafts, and textiles across India. They will also be able to discover the story behind every product and the makers through a ‘scan and know’ feature.
Besides a special customisation service that helps customers collaborate with Swadesh to create unique products, the store also has a farm-to-table cafe for food lovers, according to a company release.
Key features of Swadesh’s first standalone store
Spread across an area of 20,000 sq ft
Collection of products made entirely by hand
Local resources and long-forgotten processes have been used to create products.
Many varieties of food products, clothing, textiles and handicrafts from several parts of India are on display
Scan and know feature to discover the story and makers behind every product
Customisation service for customers to collaborate with the Swadesh team
A cafeteria for food lovers modelled on the farm-to-table concept
During the launch of the first standalone Swadesh store, Nita Ambani met former tennis doubles world number 1 Sania Mirza, Olympics champion PV Sindhu and Telugu superstar Mahesh Babu’s wife and former actor Namrata Shirodkar among others.
Commenting on the launch of the first Swadesh store, Nita Ambani said that Reliance Retail will expand the Swadesh offering in international markets like the US and Europe as well so that Indian craftspersons get the recognition that they deserve.
She said, “Swadesh highlights the spirit of ‘Make in India’ and offers respect and sustenance to our skilled craftsmen and craftswomen. They are truly the pride of our country, and through Swadesh, we hope to give them the global recognition that they richly deserve. That is why we are excited to expand Swadesh not just across India, but internationally, too, in the US and Europe.”